Our Story
Bringing back the forgotten notion of Aangan to modern Indian families.
New Age, millenial parents, who are proud and nostalgic about their childhood get a chance to share that with their kids and also relive it through them.
"In the heart of every traditional Indian home lies the
'Aangan' - a sacred space where laughter echoed, dreams soared, and memories
flourished. It was here, amidst the gentle rustle of trees and the warmth of
family, that children took their first steps, celebrated their birthdays, and
forged lifelong bonds. But in today's modern world, the cherished Aangan has become
a rarity, lost amidst the hustle and bustle of urban living.
At 'The Aangan,' we are on a mission to reclaim the magic of this
beloved space and bring it back into the lives of today's children. Inspired by
the joyous spirit of childhood play that once thrived in the Aangan, our brand
is dedicated to creating vibrant and playful clothing that sparks imagination,
fosters creativity, and celebrates the wonder of youth.
Through our designs, we aim to infuse the lives of children and
their families with the same sense of joy, wonder, and togetherness that
defined the Aangan of old. Whether it's through a colorful dress that inspires
adventure, a cozy sweater that brings comfort, or a whimsical print that sparks
laughter, each garment is a reminder of the cherished moments spent in the
heart of home.
We are proudly
Indian.
-
Soft Fabric
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Lightweight
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All Day Comfort
We believe getting dressed should be the
easiest part of your day.
Brand Pillars
Joyful Adventures
Ananda (आनंद)
"In the soft rustle of tiny
footsteps, our designs unfold a symphony of adventurous joy – a
tribute to the carefree laughter of new discoveries that once danced through
the Aangan.”
Each
garment
becomes a vessel of playful memories, inviting your child to embrace
the thrill of discovery and the boundless delight of innocent exploration.
Conscious Care
Prakiriti (प्रकृति)
"Aangan
cradled a universe of love, warmth & security - & our garments echoe
that legacy with conscious care.”
Every
thread weaves a story of responsibility and tenderness, mirroring the gentle
touch of the past.
It's
more than attire; it's an intimate promise to nurture your little one with
thoughtful choices, ensuring their journey is wrapped in the warmth of mindful
choices.
Cultural Nostalgia
Sanskar (संस्कार)
Our garments become vessels of
time, transcending generations to revive the cultural heartbeat of the Aangan. Each
piece is a poetic nod to traditions, a timeless connection to the heart of
heritage.
Through
intricate designs and classic motifs, we invite you to dress your little one in
the echoes of a bygone era, creating an emotional bridge between
the Aangan's
yesteryears and the sweet anticipation of your child's tomorrows."
